When it comes to finding the right vehicle, drivers in Sparta, NJ should know that taking a short 20-minute drive up to see us at Nielsen Ford gives you the chance to expand your options and see all the exciting vehicles we have, as well as get a showroom experience you'll enjoy!

We house all the latest new Ford vehicles, with the likes of the Explorer, Escape, Fusion, Focus, and F-150 all among your options, meaning you can find the right sedan, crossover, SUV, or pickup truck that fits within your needs. The new Ford lineup also gives those in Sparta standout technology, plenty of room and versatility, efficiency, performance, and more. We're confident that there's a vehicle for you, and our team is here to help you along the way by explaining features, letting you browse all the options, and arranging test drives.

In addition to our collection of new Ford vehicles, we also provide chances to save with many different used cars for Sparta, NJ drivers. With our used cars there are many pre-owned Ford vehicles but also those of many different brands, where you'll find vehicles with different mileage, model years, and vehicle type, knowing you're going to be able to save on an affordable used car here in our showroom.

No matter what option you choose, we're also here to provide quality service to keep your vehicle running at its best. We offer routine maintenance and vehicle repair, using the latest tools, technology, and parts to keep you on the road. If you'd like to learn more, our team would be happy to provide you with additional details, answer questions, and arrange a test drive for those in Sparta today!



Nielsen Ford

375 NJ-23
Directions Sussex, NJ 07461

  • Sales: (973) 702-8000
  • Service: (973) 702-8000
  • Parts: (973) 702-8000


  • Monday 8:30am-8pm
  • Tuesday 8:30am-8pm
  • Wednesday 8:30am-8pm
  • Thursday 8:30am-8pm
  • Friday 8:30am-8pm
  • Saturday 8:30am-6pm
  • Sunday Closed

Directions to Nielsen Ford from Sparta, NJ

  • Head west on Fishers Lane toward NJ-181 South
  • Take West Mountain Road to Old Prospect School Road, and continue on Old Prospect School Road to NJ-94 North
  • Follow NJ-94 North to Blair Rd/Grumm Rd in Hardyston Township, then turn right onto Blair Rd/Grumm Rd
  • Take a left onto NJ-23 and follow it until you reach Nielsen Ford